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Paytm Takes The Ecommerce Route
India’s largest mobile commerce platform – Paytm is all geared to give a tough competition to ecommerce giants like Flipkart, Amazon and Snapdeal. Backed by China’s Alibaba, Paytm has ventured into making a space of its own in India’s booming ecommerce industry.
With Alibaba acquiring 25 percent stake in One97 Communications, the parent company of Paytm – the company is braced to attract the small and medium sized firms in the country with its zero commission seller app. This means that the sellers on this platform need not pay commission to Paytm on sales. Rather they (the sellers) get to keep all of what they sell, contrary to the sellers on other online platforms like Flipkart and Amazon.
Also with its focus on the upcoming online grocery space, Paytm has partnered with retailers in Bengaluru and plans to start the grocery delivery soon in some parts of the city. It will also roll out its grocery delivery services in Delhi by the month of May, this year. The upcoming grocery app of Paytm has been named as ‘Zip’. With this app one can place orders for the grocery items they want and get it delivered at their doorsteps.
Paytm which had started off as a mobile recharge and utility bills payment platform, has of late emerged as one of the leading online stores with a huge collection of apparels, accessories, electronic items, beauty and wellness products, home décor and kitchen items etc. With Paytm’s wallet, users can pay across merchant partners like Uber, Bookmyshow, IRCTC and eBay among others. The company has also launched a new app for consumers, through which they can transfer money to other Paytm wallet users. The exciting part is you can buy the best products on Paytm at amazingly low prices by using the latest Paytm coupons and deals which are available for free on Discount Mantra – India’s best online offers and coupons store.
With over 20 million customers and 7 million app downloads, Paytm surely has one of the strongest customer base in India. This move of Paytm to venture into online grocery space is not only well-timed but will also have a positive impact on the online market.
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